Apple TV | A load of hype for nothing


Apple TV

There was a lot of hype that the codenamed Apple iTV (now named the Apple TV) would revolutionize the TV industry and make Apple a mainstream competitor in living room entertainment.

What came out of Macworld was not the impressive revolutionary device that was expected. Rather all that came out was an inferior media extender that allowed you to watch iTunes videos on your TV.

If all Apple set out to do was let you watch iTunes video on your TV then it has succeeded in doing that, but that's neither revolutionary nor impressive, but it will keep the hardcore Apple fans happy.

The Specs and features:
  • HDMI, USB, Ethernet
  • 40 GB Hard Disk
  • 802.11 b, g, n wireless networking (AirPort)
  • Works with Apple Remote
  • 720p HD (H.264 Playback)
  • No video/audio cable included
  • Supported video codecs
    o H.264
    + Baseline profile LC (640x480x30 p)
    + Baseline profile (320x240x30 p)
    + Main profile (1280x720x24 p)
    o MPEG-4 simple profile (640x480x30 p)
    o does not support DivX, XviD or WMV.
  • Supported audio codecs: AAC (16-320 kbps), MP3 (16-320 kbps VBR), Apple Lossless, AIFF and WAV
  • Supported image formats: JPEG, BMP, GIF, TIFF and PNG
  • Auto-sync content from your PC
  • Stream content (wirelessly) from up to 5 computers
  • Take's 10 most recent unwatched movies and automatically stream in the background to Apple TV and be stored on the hard drive.
  • Theatrical trailers streaming from Apple.com
  • Costs $299 – will be released in February
Other media extenders are much better

Take a look at the NetGear EVA700 to see what a decent media extender can do. Many existing Apple TV alternatives already out-compete the Apple TV in functionality.

That's not even mentioning the new media extenders in the pipeline including the NetGear EVA800, the Xbox 360 IPTV and the MediaGate media extenders.

What's the deal with the hard drive?

It appears that Apple will sync your iTunes playlists with the Apple TV hard drive much like it does with your iPod. I guess the reason for streaming from the Apple TV rather than directly from a PC/Mac is because it means you can still watch the videos if your TV/Mac is off. This is one feature which I think Apple has got right.

PVR Functionality

Many people beleived that because the Apple TV had a hard drive it would also have PVR functionality. It was even suggested that Apple would be partnering or acquiring TiVo.

I've said before that Apple would never partner with or aquire TiVo, nor would it include PVR functionality in the iTV, although with such a high demand for PVR functionality on the Apple TV I did begin to wonder. But despite a huge demand for PVR functionality on the Apple TV, Apple hasn't delivered it.

But Apple's mission has never been to give the consumer what they want unless it encourages them to buy from the iTunes store. That is unless Apple really had to implement something to keep customers happy, such as MP3 support on the iPod.

However, with EyeTV you can get some form of PVR functionality in the respect you can watch TV recordings from your Mac on your TV, but that's about as far as it goes.

What can I do with the Apple TV?

  • Do all of my videos have to be played from iTunes on my PC Mac?
Yes, the Apple TV syncs up with your iTunes playlist much like with your iPod.
  • Am I restricted to the video formats that I can watch?
Yes, the Apple TV is very restricted only supporting .264 and MPEG-4. It does not support Xvid, DivX or WMV. In my opinion this is extremely restrictive meaning you'll need to do a lot of converting of video to watch everything through your Apple TV device.

The Xbox 360 is also is restricted to WMV but you can use something like TVersity to convert video on the fly. Maybe some similar third party app will be made for the Apple TV.
  • Am I restricted to watching stuff downloaded from iTunes, or can I watch any videos I've downloaded?
Really the Apple TV is designed for letting you watch video that you have downloaded from the iTunes store. You can add other plain Quicktime movies into your iTunes library though but this is still very limited.

You can use a third party program such as Movie2iTunes to add other video to your iTunes library, depending on the file format some of these videos could be played through the Apple TV.
  • Can I rip DVDs (which I own) and watch them on it?
Yes you can provided you convert them to a format compatible with the Apple TV.

How easy is it to watch TV:
  • According to the Apple TV website:
    1. Download movies, TV shows and more from iTunes.
    2. Sync wirelessly from your Mac or PC.
    3. Watch everything on your widescreen TV.
  • Lets compare this to a TiVo
    1. Turn on TV and play recorded programs straight away
  • Let's compare this to the Xbox 360 with the Xbox live video marketplace
    1. Download movie from Xbox Live marketplace
    2. Play on your TV
You can see from this that the Apple TV is the most complicated way to watch TV. Couldn't Apple have removed the need for a Mac or PC entirely and allowed the Apple TV to interact with iTunes directly? All this synching from PC/Mac to Apple TV is just an extra complication that will confuse the less techie mainstream consumer.

What other people say:

"For $100 more you could pick up an Xbox 360 with TV and Movie downloads direct to the console, no PC required. Oh yeah, you can do a bunch of other stuff too. The second issue I have is that Apple continues to lock us into their ecosystem - A model that has worked well for them with audio, but may not be as successful with video in the era of YouTube and DivX: The iTV has limited multimedia format support compared to products such as Netgear's new Digital Entertainer HD."
Dave Zatz

"This thing sucks, and I'm not just saying that because I'm a Media Center user. It just doesn't do much of anything that can't already be done with other products that have been out for years! Why cache on the HDD? Is your network not fast enough with 802.11n to get that done? No PVR functionality. Tops out at 720p.

Other than Mac support, I don't think this offers anything new. Sure, it's really the first device to play video purchased from iTunes, but that's about it."

Chris Lanier

To Sum Up

The Apple TV is not a great product, but if you desperately want to hook up the iTunes movie store and your Mac with your TV then the Apple TV is the way to go. But if you want a more universal solution then the Xbox 360 or one of the many Apple TV alternatives will serve you better.

But there is one reason why the Apple TV will at least be partially successful. Apple really knows how to market a product.

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